She was just 5 years old when she took the stage in Massachusetts' Berkshire Mountains, where her mother was performing. Rebekah and Israeli entrepreneur Adam Neumann met in New York and married in 2008. As co-authors Eliot Brown and Maureen Farrell reveal in the book The Cult of We: WeWork, Adam Neumann, and the Great Startup Delusion (Crown), out Tuesday, expensive shortcuts appealed to Adam. WeWork founder Adam Neumann's wife Rebekah is the woman behind the man - spiritually, emotionally, and financially. This time, he's funding startup ventures through a controversial exit package that saw. After facing backlash on Twitter, WeWork released an additional quote to provide some context, The reality that I see today is that there is nothing bigger that women can do, in my opinion, than empower their partners and that can be a man, a woman, a friend, it doesnt matter, but empower others., Neumann shared similar comments with Porter Magazine in a 2016 interview, Women need to get to the right level for men to even have the opportunity to get there., We create a place for them to rise to, she added. The school fell victim to the problems faced by the rest of the company, but Forbes reported that Neumann had purchased it with hopes of a relaunch. She wanted a place that would nurture childrens spirits and souls as much as their minds, a place where they could learn about meditation and mindfulness, farming and entrepreneurship. It felt like I was meeting post-crucification jesus, tweeted Delian Asparouhav, a principal at Founders Fund, which organized the event. Eventually, after WeWork attained an estimated value of over $1 billion, an internal memo sent throughout the company indicated that she was to be known moving forward simply as Rebekah Neumann. She appeared in three short films in 2010, Fair Game where she played a UN Diplomat (uncredited), and as Rebekah Keith in Awake and Nmadas. Along with a new way of remote and . [6][20], In the Apple TV+ series WeCrashed (2022), Rebekah Neumann is portrayed by Anne Hathaway. Shes fluent in three languages and once toured with Michael Franti & Spearhead. Great, Click the Allow Button Above . Anne Hathaway appeared on the screen of our laptop, natural and warm. Rebekah's own journey from yogi to actress to educator is well documented in the new series, as well as her outsize impact on her husband's lifethe $1 million wedding gift from her parents. WeWork was founded in 2010 andthrived as a hot commodity before turning into a hopeless money suck for investors. Around that time, Adam and his wife Rebekah sold their house in the Hamptons for $1.25 million, multiple unit in their NY townhouse for $37.5 million, and their San Francisco home for $27.5 million. The Neumanns sold two of their shared properties and traveled abroad to get away from the "negative energy" of New York, aka the consequences of their actions. Adam, on the other hand, has plans to dive back into real estate and revisit a concept of his, WeLive. Our board has the ability to remove our chief executive officer.. Rebekah nevertheless succeeded in convincing wealthy parents to enroll their children in the school, which charged between $22,000 and $42,000 for tuition, depending on age, although many of the families were given discounts and that had the effect of boosting enrollment at launch. It was nothing to be embarrassed about, said a former employee. The new endeavor is called SOLFL, pronounced soulful, an acronym that means student of life for life. The SOLFL Instagram account now boasts an attractive orange bubble-font avatar and 26,000 followers, and contains a link to a website featuring images of a surfer riding a wave, a bounty of fresh figs, and a form where you can be the first to know about whats happening with the project. WeWork senior executives requesting an in-person meeting might be asked to fly with Adam from New York to San Francisco at a moments notice. Along with her husband, . Outside of business, she is known as the cousin of Marvel actress Gwyneth Paltrow. Between missed opportunities and the erratic behavior of Adam, its CEO, WeWork became a shambles by 2019. She is famously known as Adam's wife and was the former CEO of WeGrow, WeWork's education program. The couples were thought to only be business partners but their ties go much deeper than that. For example, when Rebekah needed to order chairs for the WeGrow school, she insisted on seeing 30 samples of the same cushion so she could visualize what the setup would look like, as opposed to looking at a computer-generated mock-up, this person said. What the Neumanns have done has inspired a content bonanza: a hit seven-episode podcast series by Wondery, two high-profile investigative books, and a take on the story from just about every streaming service. Rebekah Paltrow Neumann, 41, is the Co-Founder, Chief Brand and Impact Officer of The We Company. The revealing documents ultimately led to the downfall of WeWork, whose business model was set to fail from the start. The Neumanns in 2009, the year before they founded WeWork. Rebekah Neumann has bought back WeGrow, with plans to relaunch the school. Adam founded WeWork with Rebekah's help . After finally securing a meeting, Adam was kept waiting for hours before Musk gave him minutes to pitch his own idea for a community on the planet. Born February 26, 1978, Rebekah Neumann, 44, is an American businesswoman. It was a big and busy life, but as a former employee who worked closely with Adam and Rebekah says, They really believe they were anointed to change the world.. As the book puts it, Most surfers consider [this] cheatinglike a mountain climber hopping a ride on a helicopter most of the way up.. Back on land, Adams wife, Rebekah, who is now 43, was telling interviewers that the couple believe in this new Asset Light lifestyle.. On the same podcast she tossed out pseudoscientific nonsense, such as the idea that eating sad animals will make you sad because you absorb the energy of what you eat, and that the secret to living forever is having a flexible spine. According to Business Insider, Neumann once introduced herself at a sorority meeting by saying, "Yes, Gwyneth is my cousin. "It's easy to imagine people in LA trying to use her to get to Gwyneth Paltrow.". Upon buying a $15 million Tudor-style home in Pound Ridge, NY, the Neumanns added 2,000 square feet to the existing 13,000 and reduced the nine bedrooms to five supersized ones. Adam always liked regaling crowds with the story of how he met his wife. Another person said that both Adam and Rebekah complimented him several times on his good energy when they first met him. The story of how WeWork, an office-space startup company valued at billions of dollars, collapsed, has become something of a legend in the business world, and it even got the television treatment in 2022 (via Bustle). The most common cause is that your DNS settings are incorrect. The two women are first cousins, according to Vanity Fair, with Neumann's father being the brother of Paltrow's father, the late director Bruce Paltrow. Before meeting Adam, Rebekah worked as an actress and producer, a yoga instructor, and a trader. By signing up, I agree to the Terms and Privacy Policy and to receive emails from POPSUGAR. Neumann's wife Rebekah who was also a co-founder of the company and created a WeWork-affiliated school called WeGrow that cost up to $42,000 per year and shut down in 2019 appeared to be . Also on the list is Adam Neumann's (Jared Leto) love of Katy Perry . She married her husband, investor and business magnate, Scott Neumann, in an unconventional wedding dress that made headlines all over the world. Born February 26, 1978, Rebekah Neumann, 44, is an American businesswoman. Students would spend one day a week at the Neumanns Westchester farm, cultivating vegetables and then selling their harvests to WeWork employees at farmstands they designed. Rebekah is married to Adam Neumann . To revist this article, visit My Profile, then View saved stories. [10] When she started her yoga training, Rebekah went by the nickname Rebi. After landing, the crew discovered a cereal box full of marijuana in a closet, presumably left for the return home. [5] They have six children. The new Apple TV+ drama WeCrashed tells the true-life story of Adam and Rebekah Neumann, the couple behind WeWork. In 2019, Adam received a reported $1.7 billion from the stakeholder Softbank to step down as CEO of WeWork, but he was retained as a consultant with . When she hands them to Lennon, he tosses them into the fire. The lives of entrepreneurs have always been very intriguing. Rebekah would often ask WeWork construction workers to fix things in her homes. Adam Neumann came up at the right time: on the tail of the great recession when everybody wanted to be an entrepreneur and office space was available on the cheap. By Sushrut Gopesh. In September of that year, Adam was forced to step down as CEO (with a $1.7 billion payout), and in the frenzy of media attention, the Neumanns briefly relocated to Tel Aviv. Rebekah, meanwhile, appears to have a goal of creating another educational project out of the ashes of WeGrow, the rights to which she purchased when it closed. Once she was back in New York City, the two were introduced by Andrew Finkelsteina friend of Rebekahs from college who is now a Hollywood agent. I find Jared to be one of the most sophisticated real estate developers on earth, Adam Neumann told Bloomberg Businessweek in 2016, A lot of times when Im with Jared, I take cues from his behavior just to learn how to act. Theres a cringey scene in Hulus WeWork: Or the Making and Breaking of a $47 Billion Unicorn in which Rebekah Neumann stands on a stage beside her husband, WeWorks founder and then CEO, Adam Neumann, at a company retreat called Summer Camp. According to Bustle, Newman faced a few trying times during her childhood. Rebekah Neumann, one of the central characters in the real-life drama of the ill-fated company, and the Apple TV+ series "WeCrash" is inextricably linked to actress and wellness entrepreneur Gwyneth Paltrow. it was with some of a $1 million wedding . Now that Kate and Prince William are also the Duke and Duchess of Cornwall, the southeast England country will be an area of special interest for their work. Powered by. Rebekah's choice in Halloween costumes is just the latest on the list of details "WeCrashed" incorporated from real life. According to the Wall Street Journal, Neumann ordered multiple employees fired after meeting them for just minutes, telling staff she didnt like their energy., so a reporter bought a ticket to WeWork Summer Camp and heard WeWork cofounder Rebekah Neumann (wife of CEO Adam Neumann and cousin of Gwyneth Paltrow) say in front of 8,000 people this comment, which sent my eyebrows into the stratosphere https://t.co/NT0bL33E2v pic.twitter.com/SaTnIGbxf5, Ellen Huet (@ellenhuet) September 5, 2018. Today, Rebekah and Adam Neumann are living in temporary social exile in Tel Aviv after starring in the most sensational corporate collapse probably ever. The epic rise-and-fall of co-sharing space WeWork, its founder Adam Neumann, and his wife Rebekah Neumann are at the center of Apple TV+'s new series . Additional troubleshooting information here. Like her friend Ivanka Trump, Rebekah lacks charisma on film (and in person, according to people who know her) and gives off weird vibes. The filing also described Rebekah as a strategic thought partner to Adam who actively shaped the mission and strategy of The We Company and its global impact agenda, as well as being the primary voice and leading advocate for the We brand. She has apparently never been paid a salary from WeWork. She is also the Founder and CEO of WeGrow, a private education company under the umbrella of The We Company, and cousin of famous actress Gwyneth Paltrow. Rebekah reads her over-sentimental vows in a purple wedding dress and then daddy hands her a big, fat cheque. WeWork is a tenant in an office complex in Dumbo Heights, Brooklyn owned by Kushner Companies, the Kushners family real estate business. This is to say that while maybe she did grow up in a treehouse just off a dirt road, it would appear there was still enough money floating around to have a company plane and a pilot that flew the family to vacation homes in different corners of the country. Her famous cousin loomed large in her mindshe debated about whether to continue using her birth name in the industry and met in WeWorks office with consultants to advise her about the issue, according to employees who were there at the time. The couples regularly dine together and send gifts to each other. Use of this site constitutes acceptance of our User Agreement and Privacy Policy and Cookie Statement and Your California Privacy Rights. She was commanding them to do as she said from the well-lit stage and they were down in the mud, wearing special wristbands to track their mandatory attendance. Once it reached a $1 billion valuation, attaining that vaunted unicorn status, suddenly WeWork was enough for her. As federal and state investigators reportedly examine the Neumanns business dealings, they are living their lives with their six children and support staff while hatching plans for their next ventures. According to Bustle, Neumann left New York and settled in Los Angeles where she started taking acting classes. Adam Neumann Wife Adam Neumann met his wife Rebehak Paltow in New York in 2007, just after she returned from yoga training with Tibetan monks in India. He also has said that Rebekah has used her years of accumulated wisdom to teach him about the game of life. But as any player knows, game recognizes game. Ad Choices. Born in Great Neck, Long Island, and raised in Bedford, New York, the youngest of four children, Rebekah grew up ensconced in privilege. Please contact your hosting provider to confirm your origin IP and then make sure the correct IP is listed for your A record in your Cloudflare DNS Settings page. Rebekah Neumann is one such bride. In five years WeWork will be the new norm for education, Adam prophesied at an event in 2018. Rebekah Paltrow Neumann, 41, is the Co-Founder and Chief Brand and Impact Officer of The We Company. Until September 22, 2019, she served as chief brand and impact officer at WeWork, a company founded by her husband, Adam Neumann, and oversaw its education program WeGrow. There are details in the show that draw from real-life stories, media coverage, and events. In honor of Apple TV+'s WeCrashed, we look back at the couple's extravagances and absurd requestsprivate waterfall and $60 . Her father's business had hit a lull, and he attempted to right his junk mail ship by creating a fake charity. The curriculum included regular jaunts to the Neumanns Pound Ridge home, where the students picked produce and learned about farming. Thanks to her hefty inheritance, Neumman's wife, Rebekah (ne Paltrow - who, yes, is Gwyneth Paltrow 's cousin) was the first big investor at WeWork, later earning her the title of co-founder.. [6], She founded WeGrow, a private school in Chelsea, in 2017. We've received your submission. Kate Middletons New Personal Secretary Will Shake Things Up, Kensington Palaces incoming senior staffer is described as unconventional and a ball-breaker., Kimora Lee Simmons and NYC Mayor Eric Adams Grab Dinner Together. Taylor HillGetty Images. He and Rebekah sold two of their eight homes and were seen in December 2019 at San Francisco International Airport flying commercial. Neumann married Rebekah Paltrow (cousin of Gwyneth Paltrow) the same year, and together the two relentlessly worked to make WeWork a worldwide phenomenon. At the time Rebekah was a writer and producer, working on a short film documentary from the WeWork head office. But there was something missing the story of Rebekah Neumann, WeWork's shadow co-founder and wife of CEO Adam Neumann. And then theres the companys legendary S-1 form, required for all businesses seeking to sell shares to the public, complete with a dedication on the first page to the energy of wegreater than any one of us but inside all of us. New York University marketing professor and author Scott Galloway said in the Hulu documentary that the S-1 read like a novel written by someone who was shrooming. In fact, it was Rebekah, who is widely credited for the unconventional New Age language contained in the document, which also empowered her to select her husbands successor should he become incapacitated. Princess Kate Does the Hokey Cokey on a Visit to Cornwall. Her father gifted her and Adam $1 million at . She took on the role of chief brand and impact officer, pushing aside Julie Rice, an executive who was hired in 2017 with the title of chief brand officer. dijo en un discurso ante todo el personal de WeWork en su retiro anual de campamento de verano en 2018. They think everybody loves them.. , The "Stranger Things" Prequel Stage Play Dives Deep Into Vecna's Origin Story, Can't Wait For "Daisy Jones & The Six"? She was eventually hired by the company as a "strategic thought partner" and Chief Brand and Impact Officer who directed the company's mission and values. Check your DNS Settings. Meanwhile, WeWork is finally having its IPO through a special-purpose acquisition company. Rebekah Neumann may be played by A-list actor Anne Hathaway in Apple TV+'s WeCrashed, but the former WeWork exec has her own connection to Hollywood. Rebekah and Adam Neumann started dating in the 2000s. Then, as the company expanded, she dropped acting altogether and got more involved in the business. At the WeWork headquarters on Eighteenth Street near Sixth Avenue, Adam installed a secret exit, an ice plunge a metal tub filled with ice water, meant to stand in to refresh ones legs and a smoke eater. A high-powered HVAC vent usually used in cigar bars to keep the air clear, Neumanns smoke eater was for marijuana, according to the book. "WeCrashed" is an Apple TV+ series about the rise and fall of WeWork. She loathed the appearance of cords and electrical outlets and had an office with no hard surfaces, requiring anybody meeting with her to sit on an oversized pink couch. In August 2019, WeWork had goals of filing for an IPO, which would make the company public and arguably more profitable. This is what she and husband Adam Neumann are doing now after leaving WeWork in 2019, including interviews and today's business ventures. On their first date, she looked me straight in the eye and she said, You, my friend, are full of shit, he recalled during a 2017 speech at Baruch College (he was both the star commencement speaker and, finally, a graduate 15 years after enrolling). In addition to the Hulu documentary, HBO Max released Generation Hustle, a series about American scammers, with an episode about the Neumanns unusual leadership style entitled The Cult of WeWork. 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